Fujifilm Announce ‘Global Purpose’ Initiative

To mark its anniversary Fujifilm has also launched a dedicated 90th anniversary website which showcases the company’s history since 1934 and reflects the wide ranging public discussions it has had about its role in society and how it can contribute to create a brighter future.

Fujifilm’s new Global Purpose is one of its most unique and wide-ranging initiatives to date as it encompasses all of the company’s divisions, including medical systems, photo imaging, recording media and electronic imaging.

The new Global Purpose has roots as far back as Fujifilm’s 2006 corporate philosophy change when the company began aligning its business expansion and the addition of diverse products globally. It also aligns with Fujifilm’s global CSR plan which emphasises sustainable development as a part of Fujifilm’s Sustainable Value Plan (SVP) 2030.

Whilst Fujifilm’s “Value from Innovation” remains as the company’s corporate slogan, there has also been a key Corporate Philosophy Update which the company describes as, “an embodiment of aspirations propelling the group toward realising its purpose.”

Matoba added, “There are some key messages that form a strong thread running through our new Global Purpose. These include Fujifilm’s resilience through crises, diversification and proactive initiatives, our transition from photographic film to our Second Foundation with focus on imaging, healthcare, materials and business innovation and our unwavering commitment to contributing to societal challenges whilst maintaining a needed and trusted status in our corporate culture. The timing of the new Global Purpose Establishment is no coincidence as the company aims to unify employees, customers and the community worldwide on its 90th corporate anniversary year whilst setting the vision for its 100th anniversary.”

Richie Matoba concluded, “Our goal is for Fujifilm to continue providing innovative value and achieve sustainable growth towards our 100th anniversary and beyond as we realise our new Global Purpose. To that end, we will continue to take on the challenge of learning from the past in order to shape the future.”