The 2025 Sony Alpha Awards marks the tenth year of the photo competition showcasing the incredible photography captured on Sony cameras and lenses from photographers across Australia and New Zealand. Over the past decade the Alpha Awards has received well over 25,000 submitted images and Sony is proud to now celebrate this expression of creativity through photography for the tenth year. Sony’s philosophy is to inspire creativity through technology and the Alpha Awards is a culmination of that goal.
Categories continue to represent the diverse range and passions of all Sony photographers, allowing entrants to submit their work across thirteen categories, including Astrophotography, Bird Life, City/Street, Creative, Editorial, Landscape, Portrait, Seascape, Sea Life, Sports, Wedding, Wildlife and Youth. Newly added categories, Bird Life, Sea Life and Wildlife have been added in 2025 to expand opportunities for nature photographers by extending the Nature category into these three distinct sub-categories.
The Youth category also continues its return to the Alpha Awards after a three-year hiatus in 2024. Entries into the Youth category can be captured on any camera brand, including smartphones and in 2025 judges will be looking for the integration of the Signature Item “Bridge” when considering images as finalists and the category winner.
$62,000 worth of Sony camera gear will be available to win at the 2025 Alpha Awards – including $4,000 of Sony digital imaging gear per category and each of the category finalists will be in with the chance to win the overall Grand Prize of Sony digital imaging gear to the value of $10,000.
All applicants for the Open categories can submit up to five entries through the entry page here. Eligible images must be taken with Sony Digital Imaging cameras (body and lens or integrated camera), with the exception of the Youth category which is open to any camera.
- All entries to the Sony Alpha Awards are free via the entry page: https://scene.sonyanz.com/competitions/alpha-awards
- Submissions will close on Monday, 30th June 2025.
- The Alpha Awards ceremony will take place in September 2025.
- Please visit the website for rules and conditions of entry.