Logitech G, a leading innovator of gaming, streaming and sim racing technologies and gear, invites gamers, creators, and industry pioneers around the globe to experience Logitech G PLAY, a live celebration of “Breakthroughs in Play.”
WHAT:
Logitech G PLAY is a global moment in gaming – a livestreamed event on Logitech G’s YouTube channel dedicated to the future of play and showcasing several exciting new product launches designed for gamers of all levels. A blend of announcements and interactive entertainment, Logitech G PLAY celebrates the universe of gameplay.
This year, the 3rd flagship Logitech G PLAY event takes place in the heart of Madrid at the iconic Callao Cinema, turning the space into a one-night-only gaming premiere. The event will kick off with a Logitech G style “blue carpet” entrance, hosted by Queen Mary (Mary Ruiz) and Archar0m, where creators and gaming fans will come together under the theme “Breakthroughs in Play.”
WHEN:
Thursday, September 18, 2025
Madrid Kickoff & Flagship Event: 03:00 – 08:00 NZST
Livestream Begins: 05:00am NZST on Logitech G’s YouTube Channel – https://www.youtube.com/logitechg
WHY:
Logitech G PLAY is a celebration of the global gaming and streaming community and was conceived to showcase Logitech G’s ongoing commitment to pushing the boundaries of play. Continuing the legacy of Logitech G PLAY Paris (2024) and Berlin (2022), this year’s edition promises exciting innovations and collaborations with key partners.
“At Logitech G PLAY, we’re not only unveiling what’s next in gaming, we’re celebrating the people who make it possible: our gamers, our partners, and our creators,” said Yalcin Yilmaz, VP of Logitech Europe & Asia Pacific Developed. “In this global celebration, from one of Spain’s most iconic locations, we’re bringing the thrill of a premiere, gaming style, to explore the next breakthroughs in play.”
More than 80 well-known gaming creators including Ben Rowlands, mrDzinold, SpuddGaming, PAGO, DanucD, IzakOOO, Hinkowicz, All The Gear and TheGrefg will attend Logitech G PLAY, bringing their combined community of over 120M opportunities for live glimpses into the exclusive event. And, fans of SIM racing will get a rush with a special session hosted by, the car enthusiast, SebDelanney.
“Gaming is all about passion, energy, and unforgettable moments and that’s exactly what fans can expect from Logitech G PLAY. It’s going to be an exciting, immersive experience and I can’t wait to share it,” said TheGrefg.
With inspiring gaming creators, energising industry partners, and Logitech G’s game-changers in design and engineering, Logitech G PLAY continues to set the stage for what’s next in gaming. #LogitechGPLAY #KeepPlaying
LOGITECH G PLAY DAYS:
Kicking off alongside the flagship event, Logitech G PLAY Days will bring gamers across New Zealand access to exclusive deals with retailers and special activations and contests from Logitech G creator at PB Tech, Harvey Norman, and JB HI-FI. Running until October 2nd.
Logitech G PLAY Days ensures fans can celebrate PLAY both online and in-store, with exclusive deals on a wide range of premium gaming gear from mice and keyboards, to headsets and racing wheels.