The release of the Reno13 Pro, Reno13 and Reno13 F is expected to redefine the mid-range phone market in New Zealand with their unparalleled specs and design, including their latest AI advancements.
For the first time, OPPO is launching an entire odd-numbered Reno generation in New Zealand, bringing the full lineup to market at once. The timing marks a strategic shift for the company, as the new Reno series makes its debut in the year’s first quarter, a change driven by 2024’s strong reception of the Find X8 Pro and Reno12 Series.
OPPO New Zealand GM Morgan Halim says the local consumer is looking for a new premium mid-range phone. “Insights from recent years have shown us New Zealand is ready for OPPO to expand our Reno lineup here. Consumers are looking for more of the cutting-edge AI capabilities and trend-setting design the Reno13 offers, at a more affordable price,” he says.
Known for its stylish design and camera-centric innovation, the Reno Series has always been the go-to for trendsetters who want to capture, create and share every unforgettable moment. With the latest Reno13 Series, OPPO elevates mobile photography to new heights, introducing a suite of powerful AI-driven features that enhance every shot with stunning clarity and vibrant detail. Leading the way in visual design, each of the Reno13 Series debuts a subtle yet striking design on the body of the phone, inspired by the wings of a butterfly.
The OPPO Reno13 Series is set to launch on Thursday 27 March with full product details to be revealed on release day.