Sony ANZ launches new Laser Light Source Z-Phosphor Projectors

First laser 3LCD projectors designed for entry-level installation market

Sony is expanding its range of laser light source (Z-Phosphor) projectors by introducing two new models aimed at making laser technology more cost-effective for the installation market. Designed for applications, including classrooms and meeting rooms, the new VPL-PHZ10 (WUXGA) and VPL-PWZ10 (WXGA) projectors bring the benefits of laser technology – image quality, colour reproduction and virtually zero-maintenance – to customers who previously may have only been able to experience lamp-based projection.

The new fixed wide zoom lens models provide users with a lower-cost, high-quality option for installing laser projections in rooms traditionally geared toward lamp-based technology. The new projectors’ light source have a total constant brightness of 4,500 lumens for up to 12,000 hours depending on usage environment, enabling users to experience the projectors’ original level of image quality over 5 years in standard use, while achieving a maximum 5,000 lumens brightness when the constant brightness mode is off.

With these two new introductions, Sony’s laser-based professional projector family now grows to a total of 11 models, with lumen levels starting at 2,000 and resolutions ranging from WXGA, WUXGA up to 4K.

Group Manager – Business & Institutional Sony Professional Solutions Brad Hanrahan said, “Projector users need options, since every room is different with varying installation and environmental challenges. With these two new models, users now have the option of converting to laser throughout a facility, where in the past, a mix of laser and lamp models made more sense due to budget constraints.”

The new projectors inherit many popular and convenient features from Sony’s existing laser models such as BrightEra 3LCD panel technology, which reproduces red, green and blue components of an image separately to ensure natural-looking and vivid colours.

The new models are designed to deliver enhanced picture quality with features such as “Reality Creation,” a technology already in use by Sony’s home theatre projection systems for high-end consumer entertainment. The Reality Creation engine analyses and processes every input signal to refine detail, clarity and sharpness for naturally up-scaled images. This provides higher-resolution perspective, even in the lower-resolution WXGA series. The Contrast Enhancer feature expands the perceived dynamic range of the signal by refining light and dark areas of the image in real-time.

Sony’s laser light source means there’s no lamp that needs to slowly warm up or cool down, no lamp to limit tilt angle and no trade-off between high brightness and high resolution. The laser projectors are designed for up to 20,000 hours of maintenance-free operation, depending on the usage environment, which contributes to reducing users’ total cost of ownership.

In addition to the long-life laser light source design, the projectors are designed for energy efficiency due to their 3LCD engine. The new models’ low power consumption also reduces heat dissipation, in turn lowering fan noise.

Each projector has a compact blend-in slim design, with a weight of 8.7kg, and each measures 20″x 4.4″ x 14″ (WxHxD), making them about 50% smaller and 30 % lighter than Sony’s existing FHZ/FWZ laser models.

The new models have a wider lens shift range even with their compact body, which can help in challenging installation environments, for example maintaining audiences’ site lines by installing the projector above a screen and are also equipped with built-in HDBaseT interfaces, enabling easier connectivity and reducing total system costs by using a single cable which runs all the video, audio, control and IP signal up to 100 metres.

The VPL-PHZ10 (SRP. $4,899) and VPL-PWZ10 (SRP. $3,599) are available now from and all good, authorised Sony projector retailers and resellers.